Advertisements Are Reflective Of Culture - 1391 Words

Advertisements are reflective of culture. Therefore understanding them is crucial to understanding culture. Advertisements not only are trying to sell products but words and images to manipulate the public. Stuart Hirschberg informatively states â€Å"[the] intent of all advertising is to persuade specific audiences† (Hirschberg, p. 291). In the Spring 2017 Calvin Klein advertisement, the company uses the Aristotelian elements â€Å"pathos,† â€Å"logos,† and â€Å"ethos,† and rhetorical strategies by Stuart Hirschberg and William Lutz to drive to now only buy their clothing, but that the purchase of Calvin Klein clothes will lead to a happier life. In the clothing giant’s advertisement there is a couple, a man and a women standing on the one-third from†¦show more content†¦The use of openness operates as a link to the company seeming ‘open:’ open to diversity, gay rights, transgender rights, etc. The viewer also gets pulled ba ck into time by the use of Andy Warhol’s piece and the sight of Elvis. Using Elvis effectively appeals to the history technique of â€Å"the need to belong takes a subtler form of offering the product as a way to become part of a time in the past the audience might look back to with nostalgia† (Hirschberg, p. 294). The picture of Elvis shows him in a button down shirt and jeans, something that goes along with what the models are wearing. Viewers then subconsciously put together that if Elvis is wearing Calvin Klein then therefore they should too. Not only does using the artwork appeal to history but also it transfers Andy Warhol and Elvis into the clothing. This advertisement is not alone in using the transfer technique. Stuart Hirschberg describes this phenomenon as: The single most important technique for creating this image depends on transferring ideas, attributes or feelings from outside the product onto the product itself. In this way the product comes to represent an obtainable object or service that embodies, represents, or symbolizes a whole range of meanings. (Hirschberg, p. 292) By transferring Andy Warhol’s art into the clothing it seems like he is endorsing the clothing. Therefore everything Andy Warhol represents being a pioneer and a visionary, gets cast into CalvinShow MoreRelatedMass Media Usage813 Words   |  4 PagesEssay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media effects people differentlyRead MoreCase Study : Honda Motor Co1271 Words   |  6 Pagesthe USA which can be divided into two aspects. Firstly, the influences of culture in advertising will be examined. Secondly, a marketing activity of Honda Accord in Thailand such as marketing event will be evaluated regarding how it influences customer’s perception. 2. Cultural analysis According to Solomon (2013), culture is considered as the lenses that reflect how consumers see and feel toward a product. Moreover, culture has been described as the integration of beliefs, values and norms as wellRead MoreAppropriate Promotional Strategy894 Words   |  4 Pagespromotion strategy entails the style and form communications are made to existing and potential customer and the intermediary channels of distribution (Parmar Kumar, 2006). Promotion may comprise of but not limited to media communications such as advertisements through radio, billboards, Television, newspapers and magazine. Other promotional exercises may involve discounts, offers/gifts, or intermediaries contests. The strategies used in promoting a product or service carry one core objective; to makeRead MoreEmp Museum : An Immersive Pop Culture Oasis And A Center For Music And Science Fiction1744 Words   |  7 Pagespersonal expression in current and future generations. Founded in 2000 by Microsoft co- founder Paul Allen, EMP is an immersive pop culture oasis and a center for music and science fiction. Exhibitions housed here are immersive installations focused on hands-on experiences. EMP’s mission is to be â€Å"†¦dedicated to the ideas and risk-taking that fuel contemporary popular culture†¦EMP serves as a gateway museum, reaching multigenerational audiences through our collections, exhibitions, and educational programsRead MoreThe Pop Of Pop Art Movement Essay1579 Words   |  7 Pagesargues that Warhol’s art documented the age in which he lived in. Specifically, these two works create parallel between the commoditisation of a product and a person. The pop art movement is reflective of the societal situation in post-world war United States specifically regarding mass production, pop culture, and consumerism. Andrew Warhola was born on August 6th 1928 into a Catholic, working class, immigrant family in Pittsburgh, Pennsylvania (Shanes, 2006). During his childhood he suffered fromRead MoreThe Mass Decline Of Stakeholder Satisfaction1474 Words   |  6 Pagesprior to the recall of the Luon yoga pants and the management of damage control and the recall. Specifically, these criticisms were targeted at the quality of the Luon pants, the comments made by the company regarding the pants, the controversial advertisements in their stores, the alleged dishonesty of the company, and the values of the company that were publicized through these proceedings. Moreover, each of these factors in turn, as a part of the overall issue of stakeholder dissatisfaction with theRead MoreThe Gender Balanced Beer Commercials By Neil Patrick Harris The Grill Master Essay1411 Words   |  6 PagesIn the vast majority of advertisements, beer is positioned as an alcoholic beverage for men, and more specifically, het erosexual men. Oftentimes, beer commercials seem as though they are selling â€Å"testosterone juice.† The commercials look like a hop-fueled fraternity parties replete with sexually objectified women. Pitchmen include the â€Å"most interesting man in the world,† male sports celebrities and every day â€Å"bros.† The most gender-balanced beer commercials are parties on beaches where women areRead MoreThe Absolute Value Of America1555 Words   |  7 Pagesday America has been driven by consumerism. Consumerism- in its simplest form- is defined as the buying and selling of products. When tracing the evolution of consumerism in America, one must explore many factors that led up to today’s consumerist culture; the economic ups and downs of the 1920s through the 1950s, the anti-consumerist movement in the 1960s, and people’s obsession with material items in modern society. The 1920s, also known as the â€Å"Roaring twenties,† was a time of increased wealthRead MoreIn This Reflective Statement I Am Going To Discuss About1212 Words   |  5 PagesIn this reflective statement I am going to discuss about presentation I did together as a group and individually. The main aim of this reflection statement is to describe how I and my team mates worked while we took the responsibility to work on this project. The main reason for writing this reflective statement is to carry my experience of working in a team and how I managed challenges. The reflective statement is a personal record of my learning experiences. This journal is going to include myRead Morechapter 1marketing communications4269 Words   |  18 PagesDefinition (Concept) Objective: 1-1 3) The process of creating television commercials, print ads, and retail coupons are examples of encoding. Answer: TRUE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 4) Televisions carrying advertisements and billboards that are available for new ads are examples of senders in the communication process. Answer: FALSE Diff: 2 Question Tag: Definition (Concept) Objective: 1-1 5) When a customer smells a perfume sample in a magazine while reading

Sparta Uncultured Discipline Essay examples - 1716 Words

Sparta: Uncultured Discipline nbsp;nbsp;nbsp;nbsp;nbsp;The Spartans were the most formidable warriors in all of history. They dedicated their entire lives to warfare. They were taught to endure cold, hunger, pain, their courage on the battlefield was second to none. The Spartan code was to fight hard, follow orders without question and to die rather then retreat or surrender. To achieve all this, Sparta sacrificed everything; the arts, culture, and other things that make life worth while. I believe the price was to high they went to far and shut off all that was creative and human in Sparta. A culture that cant change or adapt doesnt survive. This is exactly what happened , after a single major defeat in 360 B.C Sparta was no†¦show more content†¦50). nbsp;nbsp;nbsp;nbsp;nbsp;These wars were the turning point of Spartan history, nearly half a century of conflict had made the Spartans very warlike. It seemed to them if they ever relaxed their guard even a bit, the helots would rise again. nbsp;nbsp;nbsp;nbsp;nbsp;The Spartans went to excessively great extremes in order to make sure this wouldnt happen. At age seven a boy would be taken from his family and given military training., his true home was his barracks, his family, his unit. They hardened their bodies with countless drills and savage games, they were taught to steal and live of off the land. A young soldier was whipped as punishment or to make him more resistant to pain. At age 20 he was finally allowed to marry but was still in military service. Only when he was 60 was he allowed to retire from the army (National Geographic Society, 1968, p. 178). nbsp;nbsp;nbsp;nbsp;nbsp;To a Spartan warrior surrender was unthinkable, even death was preferable. To flee a soldier had to throw down his heavy shield (which would slow him down), if he died he would be carried home, with honor, on his shield. For this reason Spartan mothers instructed their sons to return form a battle quot;with their shield or on themquot; (V.M Hillyer, E.G Huey, 1966, p. 27) nbsp;nbsp;nbsp;nbsp;nbsp;One of the functions of the Spartan system was to rid the state of weaklings. At birth each childShow MoreRelatedSparta A City Filled With Uncultured Discipline1219 Words   |  5 PagesSparta a city filled with uncultured discipline, a city that was filled with the most relentless warriors of all time, the Spartans. The Spartans dedicated their lives to combat and training. Spartan children were removed from the homes of their parents at the age of 7 to begin their training called agoge , which was a military style training regimen to craft and mold them into the warriors the once were. They were trained to endure the worst of elements and trained to overcome cold, hunger andRead MoreThings Fall Apart By Chinua Achebe1543 Words   |  7 Pageshis readers that the Ibo were civilized. Achebe writes about how it was a practice for Ibo women to leave twins in the Evil Forest to die. Many people saw this as uncivilized and barbaric, forgetting the fact that th eir own â€Å"civilized† ancestors in Sparta commonly killed children and ill-born babies who were not fit for their grueling and sometimes barbaric lifestyle. In addition to the fact that Achebe does not effectively show the Ibo were civilized, he shows that men in the clan could beat their

Xavier Andraca Vilar Free Essays

Xavier Andraca Vilar To what extent can we say that language is a tool for power? How do you think that men in the past arrived to power? This is a really good question involving not also the brightness of these people, but also the way they could easily convince people to vote for them or to follow them. From the early ages of human history with the first tribes, to the actual campaign for a Presidency all around the world, men and woman have used their abilities as good speakers to convince people to join their cause but is language a tool for power? Let me remind you of something I have said before in my previous essay: The only aim of language is to convince people to do something in particular, for example: When we were kids we used to ask our mother to have a lollipop because we wanted it, and so we needed to use language to convince her why it was a good idea to buy that lollipop. This exact example happens every day at politics, why on earth then politicians are constantly making political advertisement every time there is a really important decision to make for the country? Language has convinced a lot of people to do a certain thing such as to follow a leader or for a national cause because in order for that movement or that person to achieve their objectives, they need the support of the people and the best way of doing that is by language because now we have many things that helps them to promote their cause, for example: * Television * Internet * Radio * Any paper advertisement * Etc. We will write a custom essay sample on Xavier Andraca Vilar or any similar topic only for you Order Now During the age of Napoleon, Napoleon needed to convince his people that his idea of unification of Europe was the best option they could ever wanted but in order to achieve he needed an army in which he could relay his ideas and complete his objectives of international unification. Then he controlled every French newspaper of that era so every Frenchman or in another country, when people read it, they could realize of the intelligence of his plan and that it was the best for all. The bad part of this is that by controlling the media, it also brings bad consequences to every state. For example: Nowadays, countries where some internet webpages are intentionally blocked by the government are now facing a turbulent era because the people has realized that their government is corrupt and that they have been hidden the truth from it’s habitants and this could result in a national conflict or revolution. One of the best example everybody can think of is about a German guy with a little moustache, yes, we are talking about Adolf Hitler. After the first world war, Germany was forced to sign a treaty were they were blamed for having started the war in Europe and that they had to pay million of German Marks (The money of Germany in that time) to the allies and the rest of the countries in Europe to reconstruct what they had destroyed. Obviously German people thought this was a humiliation of Germany and its people but although people tried to stop the treaty for being paid, they couldn’t do anything about it because they where not in a very good social and political moment. So it was until the year 1932 when Germany started to see the light again when a little political group called: â€Å"The Nazis† started to gain the favour of the people and by that time, Hitler was beginning to make his name very well known for the speeches he gave to the society so in the general elections, Hitler completed his first objective: Gain the political seat of the supreme chancellor. When he arrived to this position, he started to convince people that the right way for progress was getting raid of the communism, liberalism, and Jews and he did it with his public speeches and even though he used secret police and the army to arrest people that were against him, the majority of the population followed what he dictated and they followed him and his ideals until his death in 1945. Language may be also used to make people fear of you and the government you represent such is the case of George Orwell’s novel 1984 or one more recent case is the terrorist attack to New York eleven years ago or also any totalitarian state in the world such as the now extinct regime of Gadafi in Libya, In order to make your people do what you want in a certain country you must ensure that the ways of knowledge are closed to your population so that you can have control over them and also you need to have control in what you say to the people. For example: In the case of the terrorist attacks in New York 11 years ago, the United States said that they were going to take revenge over the Taliban’s for this and they blamed the Government of Sadam Hussein of helping the terrorist for these attacks so they declared war on Iraq with the slogan: â€Å"We are defending liberty†. But the truth in all these is that as we know, the United States has always been enriched by every war it has had in the last century starting by World War 1, so in this particular situation they saw a perfect opportunity to use Iraq’s oil natural reservoirs for their own benefit but it was very important for the public opinion not to know it. After saying all these, I can conclude that language is indeed a tool to have power in politics, not only because the influence it has in people to do things, also because it’s a very important factor of our society and it will continue to be for the years to come. How to cite Xavier Andraca Vilar, Essay examples

Columbian Exchange Essay Example For Students

Columbian Exchange Essay On August 3, 1492, Christopher Columbus departed from Palos, Spain to begin his journey across the Atlantic Ocean. This was the first of many voyages that allowed him to explore a New World where he was able to discover plants, animals, cultures and resources that Europeans had never seen before. The sharing of these resources and combination of the Old and New World has come to be known as the Columbian Exchange. During these explorations, the Europeans brought diseases such as malaria, yellow fever, typhoid and bubonic plague to the New World, wiping out entire Indian populations. There were also many other populations wiped out due to complications that came from this exchange. Jay’s Treaty Jay’s Treaty was a treaty between the United States and Great Britain concluded in 1794, to settle difficulties arising mainly out of violation of the Treaty of Paris of 1783 and to regulate commerce and navigation. Jay’s Treaty increased trade between the countries and averted another war. Additionally it achieved the primary goals, which included the withdrawal of units of the British Army from the American Revolutionary forts that it had failed to relinquish in the Northwest Territory of the United States. The treaty recognized the sovereignty of the Iroquois, leaving them with their own identity and preventing war with England. Great Compromise During the Continental Congress of 1787, the United States proposed for the states equal representation in the Senate and representation in the House based on population by the agreement called the â€Å"Great Comprom. .s has a two-party system. One group is the Federalists and the other is the Democratic Republicans. The Federalists were led by John Adams and Alexander Hamilton, who favored business development, a strong national government, and a loose interpretation of the Constitution. The other group was led by Thomas Jefferson, called for a society based upon on small farms, a relatively weak central government, and a strict interpretation of the Constitution. With the results of the election of 1800 having some constitutional implications, The Democratic Republicans chose Jefferson for President and Aaron Burr for Vice President. Because the parties split their ballots for both resulting in a tie and the House of Representatives has to step in and resolve the issue with the Twelfth Amendment ruled that the political parties would nominate one candidate for each office.